A reason to choose
What distinguishes the offering, and what evidence suggests that the difference matters to customers? We look for a proposition that can be explained clearly.
Investment focus
A clear view of
what matters.
We are interested in the relationship between a distinctive proposition, a demonstrated customer need, and a business capable of supporting its next stage.
01 /
A foundation in natural and organic food.
Arbel’s investment heritage includes natural and organic food businesses. In that setting, our published criteria emphasize differentiated products, active market demand, sales velocity, scalable distribution, and experienced management.
Those considerations bring the product and the business model into the same discussion. A compelling product matters, as do the means to produce it, reach the intended customer, and support the relationships on which the business depends.
02 /
Look closely at the company behind the category.
Category knowledge helps frame questions. The assessment still needs to be specific to the company and the opportunity in front of it.
Demand with context
Consider customer behavior, sales patterns, and routes to market together. A headline measure is more useful when the underlying drivers and limitations are understood.
Capacity for the next stage
Examine how the company’s operating model, distribution, and management priorities relate to its ambition. Growth plans need a practical account of what changes as the business develops.
03 /
Room to consider a different kind of experience.
Our $33 million investment in Apollonaut brings travel and experiences into Arbel’s investment story. It is a specific partnership; it should not be read as a statement that a dedicated travel fund or broad investment mandate is available.
We assess potential opportunities individually. The themes described here are general considerations, and meeting them does not create an entitlement to funding or indicate that Arbel will pursue a transaction.